No matter what type of business you are in, staying ahead of your competition can often prove to be a challenging task. If you want to stand out in the crowd and create an unmatched brand presence, it is imperative that you go the extra mile to promote your business. The right ad and marketing strategy can also drive sales, which, in turn, can help you grow and scale your business.
Outdoor advertising is one of the most effective ways for any business to reach a wide target audience, much beyond the traditional TV or newspaper ad. Among the many outdoor display options available for you to pick from, vehicle wraps are a popular choice.
Every day, the average American spends almost an hour driving their car. That allows you millions of hours of opportunity to connect with people on the road and get your message out there.
Although you can use car wraps as an effective medium of advertisement for your business, they will work only if you design them well. So, here are some mistakes you should avoid when designing your car wrap:
Not Working With a Wraps and Graphics Designer
As a business owner, you know your business best, so it might be tempting to think that you can design a car wrap that fit your needs and requirements perfectly. This, however, could lead to an amateur design that will not have an impact on your audience. Working with a professional designer, on the other hand, will help you come up with a more refined design that aligns with your vision and has the intended effect on your target audience.
Creating a Busy Layout
The process of designing a custom car wrap can be quite exciting. You get to play around with different graphics and colors to create a visually appealing design that represents your business. But one thing you shouldn’t do is create a busy layout. Too many colors, graphics, and texts need to be avoided. Adopt a less-is-more approach. A smart, simplistic design can be more attention-grabbing, especially when people see your car as they drive by.
Using Illegible Fonts
The type of font you choose for your wrap design can also have an impact on whether people read it as they drive by. Ornate fonts can be too difficult to read. Fonts that are designed to look like handwriting can also be tricky to decipher at a distance or when someone is speeding past 60 mph. Ideally, you should use simple fonts like Arial to make your wrap look elegant and also legible.
Want to avoid these mistakes? Working with a professional wraps and graphics design company is the way to go. Whether you need a commercial or personal wrap for your vehicle, we, at Picture This Wraps and Graphics, can help you design and install the perfect wrap that fits your unique needs. Get in touch with us to know more about our services, including one-day wraps.