If you’re looking for a custom vehicle wrap that’ll give you the most bang for your buck, a partial coverage wrap is an excellent choice!
Partial wraps work especially well when we are working with neutral vehicle colors like white, silver, or black. Rather than wrapping the vehicle’s entire surface area, a partial wrap focuses on the areas that offer the most usable design space. Typically, graphics start around the front tires and go towards the rear of the vehicle, usually keeping all the graphics below the window line. The larger area on the back of the vehicle is usually fully covered to market to the captive audience caught behind you in traffic since they have a bit more time to take in your message. We help cut costs by not wrapping areas like the hood, rooftop, bumpers, and around the windows because these areas are less likely to be read by passerby. As an additional cost savings, partial wraps don’t cover the windows, which normally require an extra cost for the window perf material used. Partial wraps are where we normally advise our clients with larger fleets to invest their advertising dollars so that they can achieve a uniform, professional look with a smaller price tag.