CUSTOM PARTIAL WRAPS
Now, onto what I believe to be the most bang for your buck, especially when we are working with neutral colors like white, silver, or black vehicles. A partial wrap is when we focus on the meat and potatoes of your vehicles useful surface area. We generally will start around the front tires and go to the rear while keeping all the graphics below the window line. Preferably we will do a full coverage of the back area though because that is where you have more of a captured audience that has a bit more time to read your message and take it in. We help cut costs by not wrapping areas that don’t display to the masses as much. These areas are rooftops, hoods, (the horizontal areas are the first areas to fade anyway) bumpers, and around the windows which requires an extra cost because we throw that vinyl away and replace it with another piece of window perf so that you can see out. Partial wraps are where we normally advise our clients with larger fleets to invest their advertising dollars.