Wrap Industry Secrets

There are some things in the wrap industry that some wrap shops just do not want you to know. Picture This Wraps and Graphics wants to be completely open with our clients so we are here to reveal some of those wrap industry secrets!

1. Many companies do not respond to requests for quotes

A couple of months ago I called 5 companies and of the 5, not a single one sent me a quote. Now, a couple did give me a price range and promise to give me a proper quote but, even after a month and a couple of follow-ups I did not receive anything. 
If a company can not get back to you about quoting their job, it is a little hard to imagine they will be responsive in other aspects of doing business with you. At Picture This Wraps and Graphics, it is important to us that if we promise you a quote, you get a quote! 

2. One Quote does not fit all!

Wraps are custom just for your vehicle so many times when you visit a website, you will not find wrap pricing! We price your wrap on many different variables including whether you get a printed wrap or a solid color, if you need a design, the complexity of your vehicle, the needed coverage, and several other factors. For this reason, we cannot list our prices on the website. If you are ready to get started on your wrap, give us a call so we can get you a proper quote!

3. Your wrap will not look the same in 10 years

If you are getting your wrap from us, you probably live in the South! That means your vehicle gets a lot of sun during the day. Your vertical surfaces get less sun than the horizontal surfaces of the vehicle and because of this, your graphics will fade quicker. That being said, your graphics should still last several years! 

4. Not all vinyl brands are the same!

We use mainly 3M brand vinyl as we find it to be the best of the best! With so many brands of vinyl out there you really want to make sure that you know what your wrap shop is using on your vehicle. If they are not using a reputable brand of vinyl it could fail or worse, ruin your underlying paint job! 

5. Laminating your wrap will save you money in the long run

While you could initially save a little bit of money by asking us not to laminate your wrap before installation, you will have to spend more money in the long run! Lamination helps protect against UV rays and scratches. Without laminating your wrap, your graphics become more susceptible to damage and need to be replaced MUCH sooner! We laminate all of our prints before installation so they look good as long as possible

Elements of Successful Advertising

Advertising is something most businesses do to ensure growth and sales but, what is successful advertising? Picture This Advertising has put together some of our top tips for successful advertising.

1. Know Your Audience
If we were putting together a campaign for a bouquet of flowers, we wouldn’t place that ad on a box of allergy medicine. However, an ad for the new ice cream shop in town would be well placed next to a playground. Make sure you are placing your advertisement in a place that your target audience will frequent. The best thing about vehicle wraps is that the target audience will see if you can guarantee. Possibly people who did not even know they were looking for that product or service will see it and call!

sweet rolls full vehicle wrap
sweet rolls full vehicle wrap

2. Invest in Quality
If you put out your advertisement and a month later it is tattered and worn, people will think that you do not care about your business. Quality even over quantity in this situation will make a big difference. That is why on our vehicle wraps at Picture This Advertising we use 3M materials. As one of only two 3M certified installers in Louisiana, we can offer the high quality of 3M vinyls and the peace of mind with a 3 year warranty on our wraps.

swerve bus wrap
swerve bus wrap

3. Less is More
When we see a paragraph next to an image, our eyes will always catch the image first. That applies to successful advertising as well. If you can explain your entire business in one picture, do it! Your logo should be memorable and your advertisement should explain your business with as few words as possible! Most people will use a search engine to find your business, so all of your contact info is not necessary, just be memorable. If you own a cleaning service, show someone cleaning. The audience will know what you do and, with a memorable logo, be able to find your business online to give you a call.

Mcdonalds moving billboard
Mcdonalds moving billboard

4. Track what works
Our last tip is to track what works. If you can, ask your customer how they heard of you and if they saw your wrap as opposed to your tv commercial, make a note and then use what works. Studies show that for every $1 spent on a wrap, you can generate an average of 2,520 impressions. That is a lot of bang for your buck!

zone 8 truck wrap
zone 8 truck wrap

We hope this helps you make the best possible decision on how to have a successful advertising campaign for your business!