How Long Can I Expect My Wrap To Last?

This is the effect of a wrap sitting in the sun for 10+ years

One of the most common questions we get is, How long can I expect my wrap to last?
This question varies depending on several factors, but the short answer is, about 5 years.

The factors we usually mention are if the surface is vertical or horizontal.
Let’s say that they surface is vertical, that means that once a day the surface receives the full force of the sun, but if you have a horizontal surface, the sun spends a large amount of the day on this surface causing more damage to this surface than the vertical surfaces. This means that surfaces like the hood and roof usually last a little less time.

Another thing that can cause the wrap to falter sooner is less/compromised material, such as window perf. This material gives the appearance from the outside of the window of a solid piece of material, but in reality, you can see through from the inside with the small holes. This essential makes it that there is about half the material. This causes the material to wear sooner.

Another thing that can cause the wrap to age faster is not washing the wrap regularly. When the dirt gets baked on with the sun, it can damage the vinyl.

Even with the fact that the wrap technically won’t last forever, it is still an amazing advertising investment. With how effective the wrap will prove to be, you will want to take care of it and your new advertising investment!

Importance of Design

We all know that a striking design will bring your brand up a notch or two, but did you know that it is the most important aspect of your wrap?

A great installation cannot fix a non-functional design! If your design does not clearly show what your brand is, no matter how amazing the installation is, your wrap will not be effective. If you have a design that is too busy or is difficult to read, your target audience will be unable to understand your message making it incredibly ineffective.

Picture This employs a program that allows you as our client to have open communication with our entire team, including our in-house designer. We believe this will allow you to have the full benefit of the knowledge of our team to get you the best wrap for your target audience!

Reasons we love this design:
-Easily Identifiable Brand
-Even after a quick glance, you’ve seen the name and what they do
-Not too busy that it is distracting
-Takes advantage of captive audience space(back of van for traffic lights)
-Easy to read phone number

What is the right amount of coverage for my company?

This is one of our recent wraps that we think came out perfect for this client! This client wanted to make a huge impact and stay on budget. Once we talked to this client and got an idea of what they wanted on the wrap, we were able to suggest a coverage level and get started on a design for them. Once we started the design, the client had new ideas they wanted to see, so we were able to roll with those ideas and get the client to the perfect amount of coverage for them.

Something we like to stress is making sure that your brand is consistent. This includes keeping all of the vehicles in your fleet consistent. If your vehicles are all the same color, a partial wrap for all of them will look consistent and professional. However, we can always adjust if you have vehicles of different colors!

Come talk to us today about the coverage your company needs!

Simple, Yet Effective!

We know a vehicle wrap is an investment you take seriously and that you want to get your money’s worth. A lot of times this mentality can take clients down a path that will take away from the effectiveness of a wrap. Sometimes customers believe that adding a lot of text, a bold pattern, or just lots of information in general will give them more bang for the buck. Here at Picture This, we have found that simplicity is key to the most effective wrap! The key elements that you want in your wrap are your logo, your company’s name, your phone number, and to make sure that your audience can very quickly tell what you do.

The above wrap is an excellent example of this execution!

By avoiding adding a lot of text, your logo and the other essential elements of your wrap can be made bigger! Also, by keeping the background a solid color or a muted pattern, instead of a bold or rude pattern, you are better able to read the text your wrap does need.

We know that getting a wrap is an important investment for your business. Come in today and talk to an expert about getting the most effective wrap for your dollar!

Wrapping Personal Vehicles

Picture This Advertising may have a large majority of our clients as commercial business owners, however, that does not mean we do not LOVE working on personal vehicles! Check out this fantastic design and installation done on a personal vehicle for a couple that could not have been better clients! From your business vehicle to your personal every day car, let Picture This make sure your vehicle wrap stands out!

Importance of looking professional

We all know that looking like a professional business makes a difference in how our current customers perceive us. However, did you know that not looking professional can have an adverse effect on getting new clients? Studies show that 90% of all purchasing decisions are made subconsciously. On top of that, over half of consumers report that they have avoided a business because it looks like it would be dirty. Most telling though is that 95% say that the exterior of a business has a lot to do with if they will shop there. This is so important to remember when it comes to how you present your company through advertising. If your vehicle wrap is the first thing your potential client sees and it leaves a bad taste in their mouth, since most purchasing decisions take 2.5 seconds, you may have sold yourself out of a sale. Maintaining a professional looking wrap is an easy way to make sure your potential clients know they can trust your business to take care of their needs. After all, how could they trust a company with their things, when the company cannot take care of their own things? Interested in knowing more? Call Picture This Advertising now to learn more!
(504)684-1114

Picture This, Our Wrap Process!

At Picture This we have a specific standard for treating our customers. Our wrap process allows us to effortlessly maintain that level of customer service. When we start working with a client, we sit down and discuss their business and advertising needs. One thing we pride ourselves on is advising our customers on what we have seen to be best, even if that is a much cheaper option. We are here to help our customers make the best decision so that their company can grow! After we discuss what they need, we get into the wants of the design with them. After we know what they need and what they want, we pass that information to designers that have been tested in a wide variety of styles by our president in order to find the designers that represent the level of quality work we want to produce. Our designs, or as we call them mock-ups, then go back to the client. We offer multiple revisions on our mock-ups so if you are not happy with the first look, you will not pay more to get the design where you want it! Once scheduled for install, get excited! The day before install you hand wash the vehicle and drop it off on your install date. Once your wrap is installed, we call you and you become a fan! That is our ultimate goal, every client leaves a happy fan of Picture This!