Blog

How Long Can I Expect My Wrap To Last?

This is the effect of a wrap sitting in the sun for 10+ years

One of the most common questions we get is, How long can I expect my wrap to last?
This question varies depending on several factors, but the short answer is, about 5 years.

The factors we usually mention are if the surface is vertical or horizontal.
Let’s say that they surface is vertical, that means that once a day the surface receives the full force of the sun, but if you have a horizontal surface, the sun spends a large amount of the day on this surface causing more damage to this surface than the vertical surfaces. This means that surfaces like the hood and roof usually last a little less time.

Another thing that can cause the wrap to falter sooner is less/compromised material, such as window perf. This material gives the appearance from the outside of the window of a solid piece of material, but in reality, you can see through from the inside with the small holes. This essential makes it that there is about half the material. This causes the material to wear sooner.

Another thing that can cause the wrap to age faster is not washing the wrap regularly. When the dirt gets baked on with the sun, it can damage the vinyl.

Even with the fact that the wrap technically won’t last forever, it is still an amazing advertising investment. With how effective the wrap will prove to be, you will want to take care of it and your new advertising investment!

Importance of Design

We all know that a striking design will bring your brand up a notch or two, but did you know that it is the most important aspect of your wrap?

A great installation cannot fix a non-functional design! If your design does not clearly show what your brand is, no matter how amazing the installation is, your wrap will not be effective. If you have a design that is too busy or is difficult to read, your target audience will be unable to understand your message making it incredibly ineffective.

Picture This employs a program that allows you as our client to have open communication with our entire team, including our in-house designer. We believe this will allow you to have the full benefit of the knowledge of our team to get you the best wrap for your target audience!

Reasons we love this design:
-Easily Identifiable Brand
-Even after a quick glance, you’ve seen the name and what they do
-Not too busy that it is distracting
-Takes advantage of captive audience space(back of van for traffic lights)
-Easy to read phone number

What is the right amount of coverage for my company?

This is one of our recent wraps that we think came out perfect for this client! This client wanted to make a huge impact and stay on budget. Once we talked to this client and got an idea of what they wanted on the wrap, we were able to suggest a coverage level and get started on a design for them. Once we started the design, the client had new ideas they wanted to see, so we were able to roll with those ideas and get the client to the perfect amount of coverage for them.

Something we like to stress is making sure that your brand is consistent. This includes keeping all of the vehicles in your fleet consistent. If your vehicles are all the same color, a partial wrap for all of them will look consistent and professional. However, we can always adjust if you have vehicles of different colors!

Come talk to us today about the coverage your company needs!

Simple, Yet Effective!

We know a vehicle wrap is an investment you take seriously and that you want to get your money’s worth. A lot of times this mentality can take clients down a path that will take away from the effectiveness of a wrap. Sometimes customers believe that adding a lot of text, a bold pattern, or just lots of information in general will give them more bang for the buck. Here at Picture This, we have found that simplicity is key to the most effective wrap! The key elements that you want in your wrap are your logo, your company’s name, your phone number, and to make sure that your audience can very quickly tell what you do.

The above wrap is an excellent example of this execution!

By avoiding adding a lot of text, your logo and the other essential elements of your wrap can be made bigger! Also, by keeping the background a solid color or a muted pattern, instead of a bold or rude pattern, you are better able to read the text your wrap does need.

We know that getting a wrap is an important investment for your business. Come in today and talk to an expert about getting the most effective wrap for your dollar!

Important Questions for your Vehicle Wrap Company

Choosing a wrap company that you can trust is the key to a lasting and beneficial business relationship. Team Picture This has put together a list of important questions for your vehicle wrap company and took the time to plug in our own answers so that you can make the most informed decision for your company.

What types of materials do you use?
We use mostly 3M vinyl and laminate. If the customer is looking for a color change and cannot find a color they like from 3M we can also get Avery Materials

Are you using vinyl specifically for use on vehicle wraps?
YES! All of our vinyl is graded for vehicle wraps in order to not damage the underlying paint!

Do you laminate your printed wraps and graphics?
Yes! Because we take pride in our work, we want it to last! By using a laminate, we are able to have our wraps out in the hot Louisiana sun much longer than if we did not.

What certifications and experience do you have?
We recently got 3M certified and are one of only 2 shops in Louisiana that holds that certification as well as one of only about 6 on the Gulf Coast with that distinction! Which means that we went through several rounds of rigorous testing on everything from our insurance to design to installation. On top of that, our main installer grew up doing vehicle wraps and graphics and has over 20 years of experience in the field.

What is the life expectancy of my wrap?
We like to recommend that you only keep your wrap on for about 5 years, however, you can get about 7 years out of your wrap, your removal just may be more expensive due to the challenges with the glue at that time.

How will my wrap affect my paint?
As long as your paint is in good condition when the wrap is installed(not peeling, no clear coat failure, etc.) Your wrap should actually protect your paint when the correct material is used. That is why it is so important that we use material MADE for vehicle wraps!

How can I keep my wrap looking new?
You want to make sure to keep your wrap clean. There are washes and polishes specifically made for wraps, however, we like to use dawn dish soap and a non-abrasive brush or washcloth. While it is not recommended because it can cause peeling or scratches, you can take your vehicle through a car wash-just don’t do it often!

Will there be bubbles, wrinkles, or other imperfections? Or will my vehicle wrap be “show quality”?
There may be bubbles at first but, they vinyl we use does allow the air to escape when heated up, like outside in the sun! If after a couple of days there are still bubbles, DO NOT try to fix it yourself. Please swing back by and one of our installers will address it with the correct tools. As far as other imperfections, there may be a couple around harder areas. If you are looking to have a “show quality” vehicle wrap, we can do that. However, due to the fact that it takes about twice the time and requires us to dismantle parts of the vehicle, the cost is usually about double or triple depending on the vehicle. We are happy to do this for you if you let us know ahead of time that you are looking for “Show Quality”

When my wrap is removed, will there be cuts on my vehicle?
To avoid cutting on your paint, we use knife-less tape, which allows us to cut from underneath the vinyl instead of on your paint!

What can I do to best prepare my vehicle for a wrap?
We recommend the vehicle is hand washed the day before with no wax or Armor All Spray, as that could negatively affect your install. If it is an issue to get the vehicle hand washed, we are happy to do it for you for an additional charge.

Why should I choose Picture This as my wrap company?
We hope it is obvious that we are the best company for you! But here are some of the highlights for you!

We are 3M certified
Our installer has over 20 years of experience
We have been around long enough to have removed some of our own wraps, which is important because our customers can tell you how the wrap held up for them and that the paint was safe!
We love our job! We are a team that loves what we do and that passion really helps us give you the best wrap possible!

If you have any other questions for us, please give us a call at 504-684-1114 and one of our friendly team members will be more than happy to help!

Wrapping Personal Vehicles

Picture This Advertising may have a large majority of our clients as commercial business owners, however, that does not mean we do not LOVE working on personal vehicles! Check out this fantastic design and installation done on a personal vehicle for a couple that could not have been better clients! From your business vehicle to your personal every day car, let Picture This make sure your vehicle wrap stands out!

Importance of looking professional

We all know that looking like a professional business makes a difference in how our current customers perceive us. However, did you know that not looking professional can have an adverse effect on getting new clients? Studies show that 90% of all purchasing decisions are made subconsciously. On top of that, over half of consumers report that they have avoided a business because it looks like it would be dirty. Most telling though is that 95% say that the exterior of a business has a lot to do with if they will shop there. This is so important to remember when it comes to how you present your company through advertising. If your vehicle wrap is the first thing your potential client sees and it leaves a bad taste in their mouth, since most purchasing decisions take 2.5 seconds, you may have sold yourself out of a sale. Maintaining a professional looking wrap is an easy way to make sure your potential clients know they can trust your business to take care of their needs. After all, how could they trust a company with their things, when the company cannot take care of their own things? Interested in knowing more? Call Picture This Advertising now to learn more!
(504)684-1114

Picture This, Our Wrap Process!

At Picture This we have a specific standard for treating our customers. Our wrap process allows us to effortlessly maintain that level of customer service. When we start working with a client, we sit down and discuss their business and advertising needs. One thing we pride ourselves on is advising our customers on what we have seen to be best, even if that is a much cheaper option. We are here to help our customers make the best decision so that their company can grow! After we discuss what they need, we get into the wants of the design with them. After we know what they need and what they want, we pass that information to designers that have been tested in a wide variety of styles by our president in order to find the designers that represent the level of quality work we want to produce. Our designs, or as we call them mock-ups, then go back to the client. We offer multiple revisions on our mock-ups so if you are not happy with the first look, you will not pay more to get the design where you want it! Once scheduled for install, get excited! The day before install you hand wash the vehicle and drop it off on your install date. Once your wrap is installed, we call you and you become a fan! That is our ultimate goal, every client leaves a happy fan of Picture This!